An insider expert look at the supplement industry to help consumers make better choices. Learn more about us here.
Important disclosure: This site is for educational purposes only and is a safe place. While we often discuss products, we earn no compensation (monetary or otherwise) in any way from any product information or reviews discussed.
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Product Review: Athletic Greens’ AG1
Athletic Greens’ AG1 dominates the green superfood space. Composed of several proprietary blends, Athletic Greens AG1 provides essential daily nutrients needed for the body. While hundreds of influencers give their “unbiased” review of the product, they often receive compensation for their work. Greg receives no compensation and gives his honest opinion on taste, manufacturing, ingredients,…
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What is DTC and how it affects the consumer
DTC (direct-to-consumer) recently took over the eCommerce industry. This model eliminates all middlemen in the industry and supposedly reduces customer costs. Large DTC supplement brands dominate the space with their beautifully packaged supplements. Here is the thinking: DTC helps brands make more money because they are cutting out middlemen (distributors and retailers), and consumers win…
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Product Review: BarleyGreen
Dr. Haiguwayer launched the first green superfood over 50 years ago called BarleyGreen. He identified the most potent superfood and bottled it. Over the years brands created competitive superfood products. Greg dissects the label, the manufacturing practices, and the overall value.
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White Label Supplement Brands
Amazon dominates the supplement sales market. As you search on Amazon for a vitamin, dozens if not hundreds of different brands pop up. As a consumer, deciding the best option for you can be overwhelming. Greg explains how white-label branding happens in this space. To ingest only the best for your body, Greg recommends picking…
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Product Review: Bloom Greens and Superfoods
This week Greg takes a lot at another popular supergreen on the market. Bloom combines 7 proprietary blends of fruits, vegetables, superfoods, fibers, and more. He analyzes the ingredients and claims on the label, the taste, the manufacturing practices, and overall value.
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Product Review: Amazing Grass
In this video, Greg reviews the popular organic superfood powder Amazing Grass. Amazing Grass is a popular mid-range superfood with high sales on Amazon. With all his product reviews, Greg analyzes the product taste, the label, manufacturing, and overall value. He does the research so you can make the best decision for you. Check it…
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Proprietary Blends: What Consumers Need To Know
A proprietary blend is a group of ingredients that are combined together and displayed on the label without specifying exactly how much of each ingredient is being included. Here is an example (Huel Daily Greens): On this label, we see six proprietary blends, each containing between two and twenty different ingredients. Note that there is…
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A Quick History of Supplement Marketing
The supplement industry really only started in the 1950s with the sale of vitamins, and for the first fifty years, distribution happened mainly like this: With the start of the internet, marketing changed fairly quickly. Mail order catalogs are now almost obsolete and distribution moved online. The MLM industry has been in decline and many…