Category: Marketing

DTC (direct-to-consumer) recently took over the eCommerce industry. This model eliminates all middlemen in the industry and supposedly reduces customer costs. Large DTC supplement brands dominate the space with their beautifully packaged supplements. Here is the thinking: DTC helps brands make more money because they are cutting out middlemen (distributors and retailers), and consumers win…

Amazon dominates the supplement sales market. As you search on Amazon for a vitamin, dozens if not hundreds of different brands pop up. As a consumer, deciding the best option for you can be overwhelming. Greg explains how white-label branding happens in this space. To ingest only the best for your body, Greg recommends picking…

A proprietary blend is a group of ingredients that are combined together and displayed on the label without specifying exactly how much of each ingredient is being included. Here is an example (Huel Daily Greens): On this label, we see six proprietary blends, each containing between two and twenty different ingredients. Note that there is…

The supplement industry really only started in the 1950s with the sale of vitamins, and for the first fifty years, distribution happened mainly like this: With the start of the internet, marketing changed fairly quickly. Mail order catalogs are now almost obsolete and distribution moved online. The MLM industry has been in decline and many…